Char-Broil has been one of the most respected outdoor cooking companies since its founding in 1948. With a rich heritage inspired by innovation, the company sells Char-Broil® branded products throughout North America, Europe, Australia, Latin America, and the Middle East. More Char-Broil® gas grills are sold in the United States than any other brand, including those with Char-Broil®’s best-selling TRU-Infrared™ cooking system. Char-Broil is dedicated to helping the consumer have a superior outdoor cooking experience.
In addition to the Char-Broil® label, the company manages and manufactures a portfolio of outdoor cooking brands: Oklahoma Joe’s® smokers, SABER® grills, and Dancook® grills. In 1998, Char-Broil® acquired the Oklahoma Joe’s® brand name with a product line of high-end smokers and accessories. In 2011, Saber Grills, LLC, was formed as a stand-alone entity which introduced SABER® grills, a line of premium grills sold through the independent outdoor retailer channel. Also in 2011, Char-Broil® acquired Kriswell A/S, beginning Char-Broil’s expansion into the international market. This Danish grill and grilling accessories company markets products under the Dancook® brand.