The Zebco®, Rhino® and Martin® brands are marketed to recreational freshwater anglers. The Quantum®, Fin-Nor® and Van Staal® brands are targeted at avid fishermen from freshwater to inshore and offshore saltwater. The Cajun Line® brand competes in fishing line while the William Joseph™ and Badlands® brands provide high-performance packs and gear for fly fishing and hunting respectively.
Acquired by the W.C. Bradley Co. in 2001, Zebco has been a leader in fishing since 1949 with over 250 million reels sold. In 2011, Zebco Brands acquired Zebco Sports Europe, reuniting one of the oldest and most successful producers of fishing tackle in Europe with its American counterpart to support our global growth strategy. To that end, Zebco also acquired Preston Innovations® in 2014. Preston Innovations, the United Kingdom's leading match fishing brand, also has a growing presence in the coarse, carp and bait segments of the market with its Korum®, Avid Carp® and Sonubaits® brands.
In short, Zebco Brands appeals to the full spectrum of fishing and hunting enthusiasts and is well-positioned for the future.