W.C. Bradley Co. | W.C. Bradley Co.

Our Companies

The W.C. Bradley family of companies has a history of transforming and evolving to meet the ever-changing consumer needs and market conditions. Today, the W.C. Bradley Co. consists of the following companies:

Char-Broil, based in Columbus, Georgia, is a manufacturer of charcoal, gas, and electric outdoor grills, smokers, fryers and related accessories.

Char-Broil has been one of the most respected outdoor cooking companies since its founding in 1948. With a rich heritage inspired by innovation, the company sells Char-Broil® branded products throughout North America, Europe, Australia, Latin... Learn more ›

Zebco Brands, based in Tulsa, Oklahoma, is a leading marketer of fishing tackle and outdoor gear sold under a portfolio of brand names.

The Zebco®, Rhino® and Martin® brands are marketed to recreational freshwater anglers. The Quantum®, Fin-Nor® and Van Staal® brands are targeted at avid fishermen from freshwater to inshore and offshore saltwater. The Cajun... Learn more ›

Lamplight, headquartered in Menomonee Falls, Wisconsin, was acquired by the W.C. Bradley Co. in 1998 and has a rich heritage of innovation around the warm glow of a flickering flame.

Beginning in 1964, Lamplight pioneered the development of an indoor lamp oil that was specially formulated to burn without smoke and odor. Lamplight expanded its line of indoor oil lamps and oil by illuminating yards with its outdoor torches and... Learn more ›

W.C. Bradley Co. Real Estate has been the leader in real estate development in the Columbus, Georgia, area for 50+ years.

In recent years, the Real Estate group has played a large role in the transformation of Uptown Columbus. Notable projects include the Synovus Centre building, Riverfront building, Starrett-Bytewise corporate offices, and Eagle & Phenix... Learn more ›

The W.C. Bradley Co. was founded in 1885 in Columbus, Georgia as a “cotton-factoring” business.

It is still privately owned by the family of its founder, W.C. Bradley. The company is dedicated to continuing its reputation for quality and value worldwide. With a long-term focus, a Values-based culture, a commitment to innovation, and willingness to invest in the people-side of the equation, the company will continue to grow and expand organically and through acquisitions, both domestically and internationally.

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The W.C. Bradley Co.’s worldwide headquarters are located on the Chattahoochee River in historic Uptown Columbus, Georgia, in a renovated warehouse dating from 1885.

This building was originally used to store cotton and other goods for the company’s businesses. The building has been in continuous use since the company’s founding and is listed on the National Register of Historic Places.

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What's New

Coca-Cola gives Columbus State $1 million in Bill Turner’s name

The Coca-Cola Foundation has awarded $1 million to CSU to establish the William B. Turner Center for Servant Leadership.

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The Rapids Ribbon Cutting Ceremony

The grand opening for Columbus’ newest development was held Tuesday, March 12, 2019.

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We do Amazing

We believe in big, bold ideas that impress while revering our past. That’s why, around every corner, Columbus proves we do amazing.

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